Culture and Communication
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The 3 C's of Credibility


Here we will examine culture and its role in human communication.

More to come

Models and Dimensions of Culture

Three-dimensional personal model

Cognitive:  those aspects of culture that belong to the mental, intellectual life of the person or group.

Valuational: those aspects of cutlure that belong to the decisional, and values-based life of the person or group.

Affective: those aspects of culture that belong to the emotional life of the person or group.

 

Cultural Model used for both person, group and organization

Geo-Spatial: 

(1) tangible and physical elements that express culture.

 

Traditions, myths, artifacts, symbols: 

(1)  rituals, customs, objectics, artistic and religious symbols, factual and non-factual histories;

(2)  includes what Edgar Schein calls “’Root metaphors’ or integrating symbols: the ideas, feeling, and images groups develop to characterize themselves, that may or may not be appreciated consciously but that become embodied in buildings, office layout, and other material artifacts of the group” (1992, p. 10).

 

Enacted values & beliefs:

(1)  “observed behavioral regularities when people interact,” such kinesics, proxemics, tactilics;

(2)  behavioral patterns that extend from a value, value set, belief or beliefs;

(3)  what people do, practice or nonverbally express.

 

Espoused values & beliefs: 

(1)  “the articulated, publicly announced principles and values that the group claims to be trying to achieve” (Schein, 1992, 9);

(2)  what people say, orally express, or write  about a value, value set, belief or beliefs.

 

Embedded values & beliefs: 

(1)  a more or less integrated set of basic assumptions about the world, including the person’s “sense of what ought to be as distinct from what is;”

(2)  includes what Schein (1992) calls “Habits of thinking, mental models, and/or linguistic paradigms: the shared cognitive frames that guide the perceptions, thought, and language used by the members of a group and are taught to new members in the early socialization process” (p. 9);

(3)  includes what Schein (1992) calls “Shared meanings: the emergent understandings that are created by group members as they interact with each other” (p. 9).  If held strongly enough in a group, “members will find behavior based on any other premise inconceivable” (Schein, 1992, 19 & 22).

 

References:

            Fox, D. S. (1999). Orientations of teachers and students toward teacher caring.  Doctoral dissertation, Southern Illinois University at Carbondale.

            Peterson, M. W. & Spencer, M. G. (1990).  Understanding academic culture and climate.  In W. G. Tierney (Ed.), Assessing academic climate and cultures (pp. 3-18).  San Fransisco: Jossey-Bass Publishers.

            Schein, E. H. (1992).  Organizational culture and leadership (2nd ed.). San Francisco: Jossey-Bass Publishers.


 

Symbols and Culture

The very essence of culture is the symbol-making, symbol-maintaining, and symbol-changing between humans. There are numerous definitions of culture, and not even the scholars who study it full-time (such as anthropologists) agree on a single, definitive definition of culture. What most do agree upon is that culture is largely a mixture of a people's beliefs, values, and world view. These components are shared by the group, and they create symbols to represent those beliefs, values and world view. The symbols function to maintain systems of beliefs, collections of values, and a dominant world view, and these components face change in some way, it is through symbols that the symbols are changed (or challenged). Because communication defines the process of sharing and understanding meaning between people, and it is accomplished through symbols, communication is central to understanding culture. And we should add that understanding culture is nearly as essential in understanding communication between humans.

Enacting Our Values
Taxonomy of Educational Objectives: Affective Domain.

This model of values explains how we go about adopting a values (or value set); it was created as a learning taxonomy, and this model is the Sydney Simon adapted version of the Krathwohl, et. al. model.  It develops in three phases: Choosing, Prizing, and Acting.

1. Choosing Freely
2. Choosing Among Alternatives
3. Choosing Thoughtfully and Reflectively
4. Prizing
5. Publiclly Affirming
6. Acting
7. Acting Repeatedly